Since having clear skin free from wrinkles, fine lines, and spots is every woman’s ultimate desire, Gold in cosmetics apparently can activate the basal cells which reduces the elasticity of the skin. It thus reduces wrinkles, fine lines, blemishes and marks on the skin, and as a result makes one look younger.
“Gold in skincare is something we’re seeing more about on Clear. Our skincare community is becoming increasingly aware of gold’s beneficial health effects, and we’re seeing our users post more content showcasing products with this ingredient." - Ahana Banerjee, Co-Founder at Clear.
The short answer is yes! Gold absolutely helps prevent the skin from premature aging. Dryness of skin is one primary lead to dull skin,therefore using a gold infused moisturizer is essential as it traps water in our skin, giving it a more youthful appearance. Additionally, the collagen levels naturally produced in our bodies which is responsible for giving smooth skin and shining hair, unfortunately starts depleting from the age of 25 and this is when one notices changes on their skin. Luckily though, skin care containing gold can slow down the depletion of collagen level in skin cells.
We all are very concerned about our skin getting damaged from the sun. This is caused by Ultraviolet radiation and makes DNA changes in the skin that can lead to premature aging and possibly skin cancer. To add, when exposed to sunlight, the skin produces melanin or black pigment which gives the tanning effect. However, companies started using gold in their products as it reduces the production of melanin in the skin. And if you think this is only recent, well you’d be shocked to know that it was rumored that Queen Cleopatra used a gold mask every night to enhance her complexion and keep her skin youthful, glowing and beautiful.
Gold is said to have anti-bacterial and anti-inflammation properties that help oxygen enter the skin and renew cells. As a result, this helps in treating ulcer and other inflammatory disorders and overall rejuvenates the skin. Furthermore, Egyptians used gold in medicinal properties, believing that it can help in healing a few diseases. The antioxidant properties present in gold helps in increasing blood circulation which leads to reduction in acne and other skin allergies.
Even if your dermatologist suggests a product for you, it still might not be the best for YOUR skin, simply because not everything works for everyone. Therefore, always do a patch test as it can help determine if certain products or ingredients will cause allergic reactions, irritate your skin, or clog your pores.
That 's it for gold in skincare, but if you want real physical GOLD, check Minted for the best prices, starting at £30 a month.